Dr. Schulze
Scroll ↓
Product-Based Consumer Emails
Involvement:
-Code HTML responsive email campaigns
-QA to ensure expected behavior functions properly on website and mobile web
-Litmus test to ensure emails are error-free and responsive in all email clients
-Segmentation, deployment and measurement post-deployment
Campaign: Holiday Free Shipping
Experiment: Testing 1 product to be highlighted vs. multiple products
Campaign: Monthly Specials on Sale
Experiment: Testing “Shop Now”
copy and color CTA
Website
Involvement:
-Incorporate best selling products with enthusiastic copy and compelling CTAs
-Create a responsive banner via plugin to website and insert images, copy, CTAs and links
-QA to ensure slider banner works. images render properly and links open to the correct pages
on website and mobile web
Project: Banner Slider on Website and Mobile Web
Goal: Showcasing best selling products to increase product site views and sales
Project: Pop-up on website and mobile web
Goal: Enhancing visibility to improve acquisition conversion rate and collect email addresses
Campaign: Seasonably-based products
Experiment: Testing “Buy Now”
copy and color CTA
