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Acquisition Emails

Involvement:
-Brief ideation including copy, design and layout
-Code HTML responsive email campaigns
-QA to ensure expected behavior functions properly on website, mobile web and iOS app
-Litmus test to ensure emails are error-free and responsive in all email clients
-Segmentation, deployment and measurement post-deployment


Campaign: Welcome Sequence
Experiment: A/B Test Subject Line

Subject Line Test A: Welcome to the Glo community, {{firstName}}!
Subject Line Test B: Your 7-day lineup of our top classes, {{firstName}}!

Push Notification #1
Experiment: CTA vs. No CTA


Push Notifications

Campaign: Welcome Sequence x Live Stream Introduction
Experiment: A/B Test Number of Classes Showcased

Campaign: New Teacher x Class Launch

Campaign: New Teacher x Program Launch

Involvement:
-Brief ideation including copy, CTA and strategy
-QA to ensure data-feed integration and deep-linking functions properly on iOS app
-Segmentation, deployment and measurement post-deployment

Push Notification #2
Experiment: Including a data feed integration into push copy by way of class name

Campaign: Live Stream Class Schedule x
Data Feed Integration x GIF Hero Image

Retention Emails

Involvement:
-Brief ideation including copy, design and layout
-Code HTML responsive email campaigns
-QA to ensure expected behavior functions properly on website, mobile web and iOS app
-Litmus test to ensure emails are error-free and responsive in all email clients
-Segmentation, deployment and measurement post-deployment


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Dr. Schulze